As a blog focused primarily on writing about the music that appeals to us at present, and little more, we can empathise with the plight of 2dopeboyz and Nah Right. Both are hard-working, long-standing mainstays of the hip-hop scene, deservedly acclaimed for their coverage of rap music independent and raw, and nobody can call into question the influence both currently hold over modern rap culture. Well, almost nobody. It’s entirely like Odd Future to fly in the face of all things accepted and respected, and their treatment of both aforementioned blogs is no different. Both have been unknowingly playing hosts to viral marketing for Tyler, the Creator‘s upcoming album, Goblin: an image which links directly to another site has been sat innocuously on the internet, including the pages of 2dopeboyz/nah right, for a couple of days now. Now the image explodes and gives way to a banner which announces that Goblin is due to drop on May 10th. Quite honestly, as bad as I feel for those guys – I can’t wait.